Comments on: What’s New in This Version? http://blog.weareuproar.com/whats-new-in-this-version Crafting convenient mobile apps for your life. Sun, 08 Aug 2010 05:14:21 +0000 hourly 1 http://wordpress.org/?v= By: RickDT http://blog.weareuproar.com/whats-new-in-this-version/comment-page-1#comment-12 RickDT Thu, 04 Jun 2009 20:35:04 +0000 http://blog.weareuproar.com/?p=243#comment-12 I agree the copy needs to be skim-friendly. I kept the update brief for just that reason. I went this route after seeing a lot of update message that read like developer bug lists and then seeing an update from Yelp that read like they were talking to me as a person. I realized then that the update message is a rare and underutilized opportunity to build your brand on the App Store. We face a real marketing challenge on the App Store, so I want to take every chance I get to talk to my users with the Uproar voice, rather than a bulleted list. I do wonder if a quick bulleted list before or after the marketing copy would be a good idea though. Would that be too much? I agree the copy needs to be skim-friendly. I kept the update brief for just that reason. I went this route after seeing a lot of update message that read like developer bug lists and then seeing an update from Yelp that read like they were talking to me as a person. I realized then that the update message is a rare and underutilized opportunity to build your brand on the App Store. We face a real marketing challenge on the App Store, so I want to take every chance I get to talk to my users with the Uproar voice, rather than a bulleted list.

I do wonder if a quick bulleted list before or after the marketing copy would be a good idea though. Would that be too much?

]]> By: Kenny Saunders http://blog.weareuproar.com/whats-new-in-this-version/comment-page-1#comment-10 Kenny Saunders Wed, 03 Jun 2009 15:08:43 +0000 http://blog.weareuproar.com/?p=243#comment-10 Don't most users just skim a webpage? Aren't most of the users who read change logs a little more tech savvy anyway? I personally would much rather see the bullet list so I can easily skim through the updates and find the good stuff. Don’t most users just skim a webpage? Aren’t most of the users who read change logs a little more tech savvy anyway?

I personally would much rather see the bullet list so I can easily skim through the updates and find the good stuff.

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